Brands with Heart™ 2026 is Back!
Calling all innovative brands seeking to get their product on the shelves of the world's largest convenience store retailer! The 7-Eleven, Inc.Brands with Heart™ event has returned. This program is designed to give brands the opportunity to enter a new retail channel and introduce their products to 7-Eleven®, Speedway® and Stripes® customers across the US. Applications open on September 17th and will remain open until October 13th 2025.
Brands With Heart 2026 is specifically looking for emerging brands that fall into the below 5 categories:
Innovative Beverages | Center of Store Products (Snacks, Vitamins & Supplements) | Refrigerated Snacks | Packaged Bakery | Frozen Treats
The Application Process: Apply HERE through Range Me to submit an application.
Bring It!
Welcome to the 7-Eleven® Emerging Brands website, where we are always looking for up-and-coming products, partners and brands that will enhance our customer experience.
Show us your stuff!
We are excited to see what you have.
SKU
"7-Eleven is providing invaluable guidance and insights to these founders and enabling them to see C-stores as a lucrative channel for their products. We are thrilled that so many SKU alums now are on 7-Eleven's store shelves - from Better Bites to Aura Bora. By bringing in these brands, 7-Eleven is providing its customers with exciting experience every time they come into a store."
Michelle Breyer
Chief Marketing Officer at SKUOberto Snacks
"Bavarian Landjaeger was founded on the principle of uncompromised quality and integrity. We are very proud to be partnered with 7-Eleven to put this amazing product in the hands of consumers across the United States."
Mark Falconi
VP/GM Oberto SnacksThe Patch Brand
"The Patch Brand is incredibly excited to be working with 7-Eleven to bring our vitamin-infused patches to customers all over the country! From day one, the team at 7-Eleven has been helpful, professional, and forward thinking. An altogether great partner."
Shane Finnegan
Director of Business Development, The Patch BrandCORE Nutrition, A Shoc
"You will learn a lot of stuff from this team. You will get to know the team and learn about 7-Eleven and what it takes to get into their stores. What's a better opportunity than working with 7-Eleven and the possibility of getting on their shelves?!"
Lance Collins
CEO CORE Nutrition, A Shoc
Think You've Got What It Takes?
Since 1927, 7-Eleven has given its customers what they want, when and where they want it. As the world's first convenience retailer, the inventor of to-go coffee, self-serve soda fountains and the retail pole sign, as well as the first to make a commercial drone delivery to a customer in the U.S., 7-Eleven prides itself on many firsts. And, after 90 years, we have no intention of stopping there. We continue to be customer obsessed by providing customers with new and innovative products and experiences.
7-Eleven was built on new ideas, especially those that meet customers' needs. We are constantly looking for innovative products and suppliers that align with our company's sustainability goals, including a reduced packaging and energy footprint. We also look for quality, differentiation and convenience for our customers.
Why 7-Eleven and Speedway?
7-Eleven, Inc. is the premier name in the convenience-retailing industry, operating, franchising and/or licensing more than 13,000 stores in the U.S. and Canada. 7-Eleven aims to be a one-stop shop for consumers, a place people can always rely on to deliver what they want, when, where and how they want it. This goal continues to shape 7-Eleven's ethos, driving its expansion into operating Speedway and Stripes locations.
7-Eleven, Speedway and Stripes' top priority has always been to give customers the most convenient and personalized experience possible. This includes diversifying their offerings beyond the traditional c-store assortment and putting innovative products on the shelves to meet the needs of their on-the-go customers. By giving up-and-coming brands the opportunity to enter a new retail channel, 7-Eleven allows small businesses to introduce their on-trend products to 7-Eleven, Speedway and Stripes stores across the U.S.